My experience releasing 3 failed SaaS products

Build it and they will come! In the 1989 classic: Field of Dreams, an Iowa farmer has the vision to bulldoze a portion of his corn crop in order to create a baseball diamond in the middle of nowhere. To his credit, he does it spurred on by a loving spouse. After creating the field famous baseball players start appearing, but there’s a catch they’re all imaginary. Sound familiar? The movie is romantic and inspiring, that is till you launch a product that flops.

There’s a lot to be learned from the Field of Dreams from an entrepreneurial aspect…